Due to the rising popularity of data-driven marketing, user journey analysis has recently been a significant hit in the marketing industry. User journey research has evolved into the magic wand that can instantly increase income. As many as 89% of marketers use data to guide their decisions globally. According to research, mapping user journeys boosts marketing ROI by an average of 54%. Furthermore, it is regarded as one of the most beneficial approaches for increasing Big Commerce conversion rate optimization by 63% of digital marketers.
User journey analysis has grown in popularity because it covers the entire conversion journey, from the initial website visit to the final purchase made when the lead is converted into a customer. So, let’s dive deeper into it. Keep reading.
What Is User Journey Analysis?
User journey analysis involves observing and assessing how customers combine channels to interact with a business. It considers current and potential channels customers use to contact them directly.
A company can view its service or products from the perspective of its customers by using customer journey analysis. It enables organizations to assess each stage and aspect of customer engagement with their brand throughout the journey. This path is then thoroughly examined, providing viewpoints that assist brands/businesses in properly designing services and goods to assist customers in reaching their objectives.
Importance Of User Journey Analysis
User journey analysis is more than just making wise marketing decisions. It significantly impacts the bottom line and helps claim higher ROI and profitability.
When identifying subtle trends in customer experiences, analyzing user journeys helps draw insights from enormous volumes of historical user and company data. The primary goal of exploring user journeys is to become more predictive and leverage real-time data to take actions that will immediately improve the customer experience.
It aids marketers in tracking and quantifying cross-channel interactions across time. You can identify the underlying causes that positively or negatively impact your user experience by analyzing thousands of data points in real-time. You can set up steps to improve UX to get your Big Commerce store’s results, like increased profits, improved conversion rates, and decreased churn.
Steps In The User Journey
There are five steps in the user journey, and you need to optimize every single one of them to reap benefits.
- Website Discovery: Focus on creating a positive first impression.
- Product Search: Leverage predictive search and auto-complete to make it easy for users to find what they’re looking for.
- Product Page: Ensure your call-to-action buttons are present in prominent places and are easy to locate.
- Cart: Make sure the text on the CTA button is compelling enough to make users click on it.
- Confirmation: Finally, keep your checkout process as simple as possible. And when the customer places an order, send them a confirmation email/message.
Let’s now read the top ways to optimize these steps in the user journey.
3 Ways To Fuel CRO with User Journey Analysis
Here are three ways to increase customer loyalty among current customers or attract new ones while increasing eCommerce conversion rate optimization.
Reiterate touchpoints and identify the most CRO-friendly channel.
By analyzing the user’s journey, you can determine how customers will likely interact with your brand. Each touchpoint has a distinct value, and by analyzing how customers interact with your Big Commerce online store, you can gauge their overall satisfaction and make adjustments as needed.
Touchpoint analysis allows you to assess which channels produce the highest conversion rates. You can separate your marketing strategies and use them appropriately to raise each channel’s conversion rate by being aware of the value you can provide to customers across all touchpoints.
Invest in live chat software for real-time support.
Customers are constantly in need of solutions to their questions and issues. However, unlike physical stores, they have to send an email or request a callback whenever they need assistance shopping online. And if you do not respond timely, you might miss an opportunity to convert a lead into a sale.
That’s why investing in live chat software is crucial, allowing you to respond to consumer questions at any time. They only need to initiate a dialogue using the live chat window, and you can then include them by giving them the necessary information to help them decide. As a result, it will help you increase conversion rates.
Segment users according to purchasing behavior.
Customer segmentation can significantly increase your Big Commerce conversion rate for PPC and email marketing campaigns. According to a MailChimp study, campaigns segmented by user groups have a clickthrough rate and open rate of 14.31% and 100.95% higher than campaigns that aren’t.
Avoid creating a generic campaign directed at all your potential customers. Instead, target smaller customer groups with a marketing campaign that best fits, increasing the campaign’s effectiveness.
Keep in mind that the strategies mentioned about your BigCommerce store can also be applied to other eCommerce platforms such as Shopify, WordPress, Kajabi, and many others.
All in all, by implementing these effective techniques, you can significantly boost the conversion rates of your online store.
Conclusion
The majority of brands today have a deep understanding of the consumer experience. It would be best if you dedicated time to journey analysis to advance your business by offering a better experience. This will assist you in defining all the characteristics that contribute to a better experience and taking action to improve upon them to forge a stronger bond with your clients and raise Big Commerce conversion rates.