• 4 Upselling Techniques to Increase Conversions

    4 Upselling Techniques to Increase Conversions

    Offering customers additional items during the checkout process is a great way to increase your sales. Upselling provides customers with more expensive or upgraded versions of a product they’re interested in. This strategy can help your business increase revenue and boost customer satisfaction. If you’re looking to take your upselling to the next level, here […]


  • How do Exit Intent Popups Increase Conversions and Sales?

    How do Exit Intent Popups Increase Conversions and Sales?

    Exit intent popups are a great way to increase conversions and drive sales. They are designed to capture the attention of website visitors before they leave the page and encourage them to take action. In addition, exit intent popups can be used to promote discounts, loyalty programs, and other incentives that help drive conversions. By […]


  • Persuasion Marketing: How to Get People to do What You Want?

    Persuasion Marketing: How to Get People to do What You Want?

    “Marketing isn’t a battle of products, it’s a battle of perceptions.” – Jack Trout We all have ideas and opinions that we want to express. And the ability to persuade someone to listen to and accept those ideas is a valuable skill. A persuasion is a powerful tool that can be used to get people […]


  • The Marketer’s Guide to Customer Churn Rate

    The Marketer’s Guide to Customer Churn Rate

    It’s easy to acquire customers. Almost anyone can do it – all the way from the initial contact to the closing of the deal. What’s challenging is retaining those customers! If you don’t improve your relations with existing customers, they are more likely to churn, i.e., quit doing business with you. If you haven’t given […]


  • 6 Types of Expert Conversion Rate Optimization Tools You Should Be Using

    6 Types of Expert Conversion Rate Optimization Tools You Should Be Using

    Having high website traffic levels does not guarantee more sales. Instead, you need conversions to drive sales. Yes, you read that right. Conversion rate is the most critical factor for your eCommerce store. That’s why optimizing conversion rate is crucial for improving eCommerce sales. As simple as it seems, optimizing your eCommerce website for increased […]


  • 3 Ways to Improve Conversion Rates With User Journey Analysis

    3 Ways to Improve Conversion Rates With User Journey Analysis

    Due to the rising popularity of data-driven marketing, user journey analysis has recently been a significant hit in the marketing industry. User journey research has evolved into the magic wand that can instantly increase income, with as many as 89% of marketers using data to guide their decisions globally. According to research, mapping user journey […]


  • CRO & UX – A Match Made in Heaven!

    CRO & UX – A Match Made in Heaven!

    Various factors influence conversions. And your website’s UX is among the most significant ones that can make or break conversions. You can view UX and CRO as two sides of the same coin because they complement one another even when they use different strategies. They share a cause & effect relationship. And it is due […]


  • Perks of Using Google Analytics to Ace Your CRO Game

    Perks of Using Google Analytics to Ace Your CRO Game

    Google Analytics (GA) is an essential tool for CRO that offers consumer insights to businesses to help them optimize their websites/landing pages for better conversions. Monitoring the effectiveness of your website and how it interacts with your conversion funnel is essential. GA and CRO are an ideal combination for gaining insights that can boost your […]


  • 6 Primary Elements of CRO

    6 Primary Elements of CRO

    In modern times, web traffic is highly crucial for your online store. If you are not getting visitors, the chances of your business growth become low. Furthermore, inconsistent web traffic implies loopholes in your conversion rate optimization efforts. However, it may become frustrating to go on without knowing what happened and where it went wrong. […]


  • The 5 Most Effective Ways to Increase your Conversion Rate

    The 5 Most Effective Ways to Increase your Conversion Rate

    Over here at the Nivara blog, we share tips for increasing website traffic. If you have implemented these tips, you must be attracting visitors left, right, and center. But converting them into customers is a daunting task. And that’s why we are here – to increase your conversion rate! So, what is the conversion rate? […]


  • Why Do You Need to Take Conversion Rate Optimization Seriously?

    Why Do You Need to Take Conversion Rate Optimization Seriously?

    In the previous blog, we studied CRO (Conversion Rate Optimization) and the 5-step process to enhance CRO. Moving on, in today’s blog, we will be talking about the importance of CRO – how important it is for your business/brand to grow. And why is it essential to take CRO seriously? Conversion rates offer the necessary […]


  • Step-by-Step Guide to Conversion Rate Optimization

    Step-by-Step Guide to Conversion Rate Optimization

    Many business owners and marketers spend millions working on increasing web traffic. And while website traffic attracts attention, it doesn’t necessarily convert visitors into paying customers. Conversions are crucial whether you are starting a new business or trying to develop an existing one. In this blog, we talk about a brief review of Conversion Rate […]