5 Types of Trust Badges to Boost Conversion Rate Optimization


In today’s digital landscape, building trust with online consumers is crucial to increasing your conversion rate optimization. This is where trust badge comes into play in instilling confidence in potential buyers, assuring them that their sensitive information is safe and they are dealing with a reputable brand. These small visual cues can influence a customer’s decision-making process, ultimately improving conversion rate optimization.

Here, we will explain five types of trust badges businesses can utilize to enhance customer trust and boost conversion rates.

So, let’s know about them!

What is a trust badge?

A trust badge is a symbol or logo displayed on websites to develop trust and credibility with visitors. Usually, it is placed on the checkout or payment page to ensure users that their personal information will be handled safely.

Trust badges are symbols that link to external services that verify a store’s trustworthiness. The agencies that offer these services may charge a fee, but the investment could lead to happy and trusting customers.

Why are trust badges important?

Trust badges are what their name suggests – they help to build trust with visitors. Here are some reasons why trust badges are essential:

  • Credibility: Trust badges build credibility with visitors. When users see recognizable trust badges displayed on a website, it instills confidence that the website is reliable, reputable, and trustworthy.
  • Security: Trust badges assure users that their personal and financial information is safe and secure.
  • Increase Conversions: Trust badges have a significant impact on conversion rate optimization. By displaying trust badges on websites, users are more likely to complete a purchase or provide their information and feel confident.

Customer Satisfaction: Trust badges contribute to overall customer satisfaction. When users feel secure and confident in their interactions with a website, they are more likely to have a positive experience. This increases customer satisfaction, repeat purchases, and positive word-of-mouth referrals.

5 Different types of trust badges

Below are five types of trust badges you can use on your website. Keep reading to find out!

1. Payment Badges

This is an important type of trust badge you can use on your website. Payment trust badges have two functions.

  • First, they provide valuable information about the accepted payment methods to your customers.
  • Second, they align your company with well-known brand names, which effectively convey an endorsement from established companies such as Visa or PayPal.

Accepted payment icons can serve as a type of trust badge available for free. Payment providers are vested in validating your website, so they often offer this asset at no cost.

Always look for trust badges that are available for free for every payment method you accept. Some popular payment options include Visa, Mastercard, American Express, Google Pay, Apple Pay, and PayPal badges.

To increase trust further, you can display payment badges as accepted payment trust badges on checkout pages near credit card detail forms or other payment fields.

2. Security Trust Badges

Security trust badges are the most common type that helps boost eCommerce store conversion rate optimization. These are designed to assure customers that their personal and financial information is secure.

These badges often indicate that the website uses secure payment gateways, SSL encryption, and data protection measures, giving visitors peace of mind when making online transactions.

3. Money Back Guarantee Badges

If you want to demonstrate that your company provides excellent service without relying on a third party’s endorsement, there is a simple solution. You can create or download 100% guaranteed badges for free and display them on your website. These badges help to alleviate customer concerns about online purchases, particularly the risk of losing money.

By featuring a money-back guarantee badge, you assure your customers that you care about their satisfaction and are committed to providing high-quality service. All in all, using guaranteed badges helps build trust with your customers and inspires them to make purchases confidently.

4. Free Shipping Badges

This type of badge tells your customers that you offer free shipping. Like money-back guarantee badges, the free shipping badge also helps you build customer trust. You can display this badge anywhere on your website.

5. Awards

If your eCommerce site has won any awards, don’t hesitate to show them. Adding such awards, you can build trust with your customers.

If you can add it with links that lead to more details about awards, you can add more credibility and boost conversion rate optimization.

Where should you put trust badges?

Here, we have mentioned a few key places where you should consider putting trust badges:

  • Homepage: Display trust badges on your homepage to establish trust with visitors immediately. Place them near essential elements such as the header, footer, or navigation menu.
  • Checkout page: The checkout process is an important stage where customers need reassurance. Display trust badges near the payment options or the Proceed to Checkout button.
  • Product page: Place trust badges near the Add to Cart or Buy Now buttons on your site’s product pages. This helps to build confidence in the purchase decision.
  • Contact and support page: Including trust badges on your contact and support pages can help customers feel secure when submitting personal information or reaching out for assistance.
  • Remember, it’s essential to use trust badges from reputable sources relevant to your industry or the security measures you have in place. Avoid cluttering your website with too many badges, as this can have the opposite effect and make your site look untrustworthy.


Using trust badges on your website is a powerful way to gain users’ trust and help alleviate their concerns about online purchases. This is especially important for ecommerce stores looking to boost their conversion rate optimization and sales.

By using trust badges, you can establish your store as a credible and trustworthy place to shop, which is priceless in today’s competitive market.
We hope you enjoyed reading this. You can check out our other blogs, too.

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