How To Use Newsletters For Marketing

How to Boost Your Marketing Strategy With Email Newsletter Design

Newsletters can be an excellent tool for marketing your business. They offer a way to connect with your audience regularly, offering valuable information, news, and updates about your products or services. When used effectively, newsletters can help build brand awareness, increase customer loyalty, and drive sales. In this blog post, we’ll discuss how to use newsletters for marketing and provide tips for creating effective email newsletter designs.

So, let’s dive in!

What is an email newsletter?

An email newsletter is a tool that helps you to deliver valuable content to your subscribers, including the latest blog posts, product updates, resources, tips, articles, etc.

Email newsletters aim to provide subscribers valuable information about products and services, engage them, and build strong relationships. They also help build brand authority and connect with customers throughout their buying journey.

Additionally, you can send newsletters to your subscribers weekly or monthly, depending on your desired content and the frequency your customers expect.

Why are email newsletters vital?

Here, we will discuss the importance of sending newsletters. Keep reading to find out!

  • Boost credibility: A newsletter is important for highlighting expertise in a specific field. Sharing valuable information with subscribers increases trust in the brand, making them rely on it for knowledge, products, and services.
  • More coverage: Generally, in 2021, users in the United States spent around 172 minutes daily checking their emails. Furthermore, businesses make up the majority of 319.6 billion emails sent daily. Hence, email newsletters help eCommerce businesses quickly share their content, products, and services with massive audiences.
  • Personalization: Tailoring your newsletter content to match the behavior and preferences of your subscribers can significantly increase the likelihood of them engaging with it. By delivering personalized content, products, or services to different audience segments, email marketers can fulfill the needs and expectations of their customers. Moreover, email newsletters are effective tools for getting the right audience and delivering valuable content.
  • Build strong relationships: Email newsletter is one of the perfect channels for communicating and connecting with wider audiences. By sending newsletters to your customers, you can quickly know their needs and provide valuable information that solves their issues. All in all, this will surely help you to build strong relationships with them.

7 Email newsletter best practices to follow

Below, we will discuss the best practices for writing effective newsletters.

So, let’s know about them!

1. Use an eye-catching subject line.

The subject line is the first impression on your subscribers. Simply put, it determines whether they want to open your email newsletters. So, you need to make an attractive subject line that will catch their attention.

Let’s know about some important tips for creating a beautiful subject line. These are:

  • Your subject should be short.
  • It should give an idea of the content that your subscribers will find in the main copy.
  • You should personalize your newsletters by adding receipts and brand names. This is because it will display that the newsletter is specially made for them.
  • Never use the word “newsletter.”
  • Use emojis to make your newsletter attractive.
  • Put a question in your newsletter to create interest among your subscribers.

2. Make your emails mobile-friendly.

Generally, an average person reads emails on their phone. So, you need to create mobile-responsive newsletters.

Also, try these methods to make your emails mobile-friendly:

  • Keep your subject line around 20-25 characters so it can display on mobile devices.
  • Make your copy concise. Use bullet points and short paragraphs. This helps subscribers easily read about your services, understand your message and take specific actions.
  • Include alt text for images and avoid large files to slow the load time.

3. Consider the email newsletter design.

Now, the next step is to design an email newsletter, which is one of the most critical factors. The perfectly created email newsletter design makes them attractive, improves readability, and increases engagement.

Here is how you can create the best email newsletter designs:

  • Make your copy short and easy to read.
  • Use clear and concise CTA buttons.
  • Add your brand logo, website link, and social proof links.
  • Use a uniform design newsletter so your subscribers can easily recognize them.
  • Use fonts and colors that can easily be read on multiple devices.

4. Structure your email perfectly.

To create a successful newsletter, use a clear structure with a professional template, recognizable design, trusted sender name, beautiful subject line, informative copy, and clear call-to-action. Plus, include an unsubscribe option for subscribers.

5. Follow the optimized size.

Unfortunately, the size of email newsletters can vary relying on the subscriber’s device or email provider, which can cause visibility issues for readers and slow loading times. This can lead to reduced click-through rates and a negative user experience.

Additionally, we have provided some helpful tips below to prevent such errors:

  • Stick to an email width of 600 pixels, which is the default size for most email providers. Test and adjust the size according to screen resolution and your subscribers’ devices.
  • Focus on quality rather than quantity to keep readers engaged, and avoid using large image files that take time to load or don’t load at all.
  • Ensure the image sizes are between 600 and 800 kb.

All in all, this information will help you to create beautiful email newsletter designs.

6. Use email segmentations.

Many people believe that sending generic information to all subscribers is helpful. However, segmenting readers based on demographics, buying history, interests, and preferences, among others, allows organizations to craft different types of content for each group, hence boosting revenue, open rate, and click rate.

7. Discover the best email marketing tool.

Earlier, people used Excel sheets to connect with their email providers to manage their subscriber lists and send newsletters. However, the number of email readers increases, so you need to use some practical ways to simplify this process.

Use email marketing tools:

Email marketing tools help you to write, design and send newsletters to your subscribers, know about their needs and problems, and many more. These tools have various aspects, such as customizable templates, new content, etc.

8. Time your newsletter properly.

You have created a beautiful newsletter with a perfect subject line, content, and a strong call to action. However, your emails are not getting enough clicks. This may be due to your timing.

As you know, people get millions of emails daily, and the one which appears at the top receives maximum engagement. This is why sending newsletters at the proper time is vital. This way, it increases your open rate and click-through rates.

Here’s how you can determine the best time to send newsletters to your subscribers:

  • Ensure your emails are sent at a proper time for subscribers by knowing their time zone.
  • Discover when they check their emails and on what device, whether during working hours or at night and on weekdays or weekends.
  • Be consistent with sending newsletters, whether weekly, monthly, or another frequency that suits you.


Newsletters can be a powerful tool for marketing when used effectively. By offering valuable content, building a strong relationship with your audience, and using personalization and segmentation techniques, you can increase engagement, drive conversions, and ultimately grow your business.

In addition, remember to keep your audience’s interests and preferences in mind and regularly track and analyze performance metrics to improve your newsletter strategy continually.

July 21, 2023
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