Step-By-Step Guide To Start A Shopify Dropshipping Store
Are you interested in starting your own business? Are you dealing with the hassle of managing inventory and shipping products? If yes, then consider starting a dropshipping business! With the Shopify dropshipping store model, you can sell products without physically handling them. Sounds too good to be true?
In this guide, we will provide you with a detailed step-by-step process to help you start a thriving dropshipping business.
So, first, let’s find out what exactly dropshipping business is.
What is dropshipping?
Dropshipping is a business strategy where store owners don’t keep products in stock. They buy goods from other stores and sell them to customers. This method is perfect for entrepreneurs who want to start their businesses without inventory management or a distribution system. Moreover, dropshipping has a popular option for businesses of all sizes, offering numerous benefits over traditional retailing.
Now that you understand what dropshipping is let’s learn about the steps to get you started!
First, you must develop a central concept as the focal point for your brand, content, and product collection. This concept can stem from your interests or be inspired by current sales trends.
Moreover, as a dropshipping seller, you can brainstorm and explore various ideas, adjusting and improving your business as you progress. The beauty of dropshipping is that you’re not limited by costly inventory, helping you to make changes at any point in your journey.
Here are some examples of a niche dropshipping store:
Fitness equipment for exercise lovers
iPhone covers for iPhone users
Beauty and skin care products for skin lovers, etc.
2. Analyze your competitors.
After identifying the products you intend to sell to your customers, the next crucial step is to research your competition and gain insight into their business practices. Your competitors may have an understanding of achieving business success and can assist you in developing a robust marketing plan for your dropshipping business.
Here are the best ways to research your competitors:
Run a Google search: Performing competitive research is crucial, and using search engines like Google can help you with that. For this, you need to identify your top five competitors by inputting relevant search terms like “iPhone cases” and reviewing the top 10 results. This way, you can gather insight into their product promotions.
Go through social media: Check out Facebook ads related to your niche and the top brand in the market. And look at how businesses connect with their audiences, check their feed designs, follow their feed, and get new ideas.
All in all, this information will help you to stand out from other competitors and improve your social media marketing techniques.
3. Select a dropshipping supplier.
Next, you need to choose a dropshipping supplier to create your successful dropshipping business because, without a supplier, you cannot ship your products to your consumers.
Simply put, you need to examine what products you want to sell and hire a reliable supplier who gives you high-quality services to help you grow.
4. Develop your eCommerce store.
Now, the next step is to start a dropshipping store in Shopify where you can sell many products, send traffic, and process payments.
Additionally, Shopify helps you to make your perfect eCommerce website, find a domain, and add marketing plug-ins. It is one of the best platforms that allow you to sell your products in different places, in multiple currencies, and easily handle and accept multiple payments.
Apart from this, you can hire the best Shopify designers and developers to create your best eCommerce store.
5. Decide on a business structure.
After the store development, you’ll want to set up a legitimate business entity if you’re serious about your venture. This can be done in the following two ways:
a. Sole proprietorship
It is easy to implement sole proprietorship. The filing requirements are minimal. However, you must report your business earnings on your personal taxes. In addition, you don’t need to file any other state or federal business documents.
Note: This structure doesn’t offer protection for your personal assets.
b. Limited Liability Company (LLC)
Forming an LLC can better protect your personal assets by legally establishing your business as a separate entity. You’ll need to meet specific filing requirements and pay incorporation and ongoing fees. Furthermore, it is important for you to seek advice from a lawyer to decide your business structure.
Typically, small business owners choose between a sole proprietorship or an LLC.
6. Organize your finances.
One of the common mistakes that every business owner may make is combining their personal and business accounts. This can create confusion and make your accounting difficult. Therefore, it is necessary to establish a new business account to avoid such errors. Here are some important things to consider:
Credit card: It is advisable to procure a business credit card only for business-related expenses and purchasing inventory for dropshipping.
Local business license: To operate a business, most cities and towns need a business license that must be renewed. The rules may vary for dropshipping eCommerce businesses. Hence, it is important to research your local laws and regulations to determine if any requirements apply to your business.
7. Market your dropshipping store.
Now that you understand how to start dropship Shopify stores, it’s time to discuss marketing it. You must make the perfect marketing and advertising strategies to stand out from other marketers.
And here are some ways to do it:
Paid ads: Facebook ads offer great potential for growth in advertising. It can help you to yield positive results and effectively cater to people’s impulsive buying tendencies. Alternatively, you can opt for Google Shopping Ads targeting specific long-tail keywords, often leading to more buys. Google ads may come with more price competition. And so, it could be a good idea to try them out and see if they work for you.
Influencer marketing: As a beginner, you may have a limited budget to market your business. Howsoever, you must leverage influencer marketing. It is one of the best techniques to reach a wider audience and grow your business.
Content strategies: If you want long-term traffic to your Shopify dropshipping store, choose the content marketing strategies wisely. Make content that resonates with your audience and helps them to understand your business.
8. Examine and improve your offering.
After a period of marketing and managing your dropshipping business, it’s crucial to assess the results of your efforts. Additionally, Shopify analytics provides valuable understanding to help answer important questions about your online store. These are:
Sales: What are your best sales channels?
Shoppers behavior: Are your customers buying more from mobile devices or desktops?
Profit margins: What are your monthly sales and gross profits looking like?
After going through all the steps mentioned in this guide, it is clear that starting a dropshipping business is not easy but can be highly rewarding if done right. The most important things you need to remember are finding the right niche, selecting reliable suppliers, and creating an attractive website.
In addition, it is crucial to focus on marketing and customer service to build a loyal customer base. With hard work and dedication, you can take your business to the next level.