Ecommerce, commonly referred to as electronic commerce or internet commerce, has revolutionized how we buy and sell goods and services. As we move into 2024, the ecommerce industry is set to grow significantly, with the global market estimated to reach new heights. In this write-up, we’ll explore the future of Wix ecommerce and the top trends to look out for in 2024.
So, let’s get started!
Understand Wix eCommerce
Wix eCommerce is an all-in-one platform enabling users to build and manage online stores. It offers a plethora of features, such as customizable templates, inventory management, multichannel sales, payment processing, and marketing tools. With Wix eCommerce, users can sell products through their website, social media, sales channels, or in-person with POS, providing a seamless and comprehensive solution for online selling.
Wix eCommerce Features and Benefits
Wix is a popular website builder offering an array of features for building and managing an online store. Below, we will examine some key features and benefits of using Wix for eCommerce.
- User-Friendly Interface: One of the top benefits of Wix eCommerce is its user-friendly interface. It offers a drag-and-drop editor, enabling users to customize their online store without coding knowledge. This intuitive interface makes it easier for beginners to make a perfect and functional website.
- Customizable Templates: Wix provides a wide range of pre-designed templates specifically tailored for eCommerce websites. These highly customizable templates enable businesses to build a unique and branded online store that reflects their style and personality.
- Mobile-Optimized: With the rise in the use of mobile devices, eCommerce websites must be mobile-optimized. Wix takes care of this by optimizing your online store for mobile devices, delivering a seamless shopping experience for customers on any device.
- Secure Payment Options: When it comes to payments, Wix supports a variety of popular payment gateways like PayPal, Stripe, and Square. This allows businesses to provide their customers with a range of secure payment options, offering peace of mind when making purchases.
- 24/7 Customer Support: Wix offers 24/7 consumer support through live chat, email, and phone. Whether you have a technical issue or need assistance with setting up your online store, Wix’s dedicated support team is always there to help.
Top Wix eCommerce Trends for 2024
The rise of eCommerce has changed how people shop, providing them with unmatched convenience and the chance to buy products from all over the world that they might not have had access to otherwise. With the industry continuing to grow, businesses are now investing in technology to stay competitive and offer their customers a reliable shopping experience.
Let’s explore upcoming Wix eCommerce trends for the year 2024:
1. Search Engine Optimization(SEO)
Creating a great website is important, but it’s equally essential to ensure that your consumers can easily find you online. Search Engine Optimization (SEO) can be of great assistance in this regard. By creating SEO-friendly content, like blog posts, infographics, product descriptions, videos, and guides, you can make it simpler for consumers to find you when they search for a product or keyword on search engines.
2. Conversion Rate Optimization(CRO)
CRO is one of the best tools to help you determine whether your website converts traffic into earnings. Generally, it tests the variation of your site, like the new designs, features, or copy, and measures how they work for conversions.
Using Conversion Rate Optimization in 2024 will help you create the best version of your eCommerce store to boost your revenue.
3. Video Shopping
Video content is among the best tools for businesses to connect and engage worldwide audiences. As a result, companies are integrating video content into their eCommerce strategy, creating a new trend in the eCommerce future – Video shopping.
This trend has increased recently and is anticipated to become more popular in 2024. With the help of video shopping, customers receive a great shopping experience. And companies can also increase consumer engagement via user-generated content. Well, video shopping offers various benefits for consumers as well as businesses.
4. Personalization
Personalization is becoming a significant Wix eCommerce trend in 2024. It allows brands to offer customers tailored experiences based on their interests, needs, and preferences, which can lead to increased loyalty.
Using customer data, brands can create unique experiences catering to consumers’ preferences. Personalization can take several forms, such as customized emails, push notifications, and product recommendations. This approach can enhance the customer experience, boost sales, and improve customer satisfaction. Similarly, it helps brands build better relationships with their consumers by understanding their needs and preferences.
5. New Payment Options
By 2024, digital payment methods are predicted to overtake traditional payment methods. This will result in a significant change in the online payments industry and lead to the growth of e-commerce.
Mobile wallets like Apple Pay, Google Pay, Samsung Pay, etc., are becoming popular for eCommerce transactions. In 2021, 50% of these transactions were made using mobile wallets, expected to rise to 53% by 2025.
6. Mobile Shopping
Mobile shopping has also rapidly increased day by day. To ensure a successful mobile shopping experience, businesses are required to optimize their websites for mobile use. This means implementing a responsive design that adjusts according to the device’s size and features, such as touch navigation, for easy site browsing. It’s also crucial that the website loads quickly to improve user experience and engagement.
7. Social Commerce
Social commerce is also an essential part of Wix eCommerce. Most brands now have a social store or shoppable posts, but it’s time to take things to the next level and create a best social selling experience. Many people use social media to find products and services, and brands can use hashtags to organize their offerings with appropriate keywords.
However, what differentiates social commerce is your ability to create visually appealing content. As social media platforms are visual search engines, it’s important to be innovative and stand out from the competition.
- Influenced but real: Influencer marketing has its pros and cons. People are growing tired of random celebrities trying to sell things. Instead, they will be more engaged with a peer or friend. So, brands must focus on generating content for smaller groups of highly engaged people.
- Shoppable post: Shoppable posts on platforms like Instagram and TikTok help users buy products directly from posts, stories, or live shopping. Brands should experiment with different avenues to see which ones work best for their audience.
- Social customer support: As people use social media to make purchases, it’s essential for brands to offer customer support on those channels. Consumers should be able to ask questions, raise concerns, and give feedback, while eCommerce businesses can use social media to respond to and resolve issues in real-time.
Conclusion
Are you ready for the Wix eCommerce revolution of 2024? Brace yourself for an exciting and innovative journey. With the growing demand for seamless shopping experiences, businesses must adapt to cutting-edge trends in order to stay ahead of the curve. From mobile commerce to social commerce and same-day delivery to machine learning, the landscape of Wix eCommerce is rapidly evolving. And if you want to thrive in this competitive market, you need to embrace these trends and optimize your strategies accordingly. So, get ready to prepare yourself for success in the dynamic world of Wix eCommerce.