Are you struggling to drive traffic to your BigCommerce store? You’re not alone. With so many online stores competing for consumer attention, it can be tough to stand out from the crowd. But don’t fret!
Here, we have explained some proven strategies that you can implement to increase your BigCommerce store’s visibility and attract more potential customers.
So, let’s delve into it!
Importance Of Driving Traffic To Your BigCommerce Store
Driving traffic to your BigCommerce store is crucial for the success of your online business.
Here are some reasons why it is essential:
- Increased Sales: More traffic means more potential customers, which can improve sales and revenue for your store.
- Brand Awareness: You can boost your brand visibility and awareness by driving traffic to your store. This way, it helps you establish a strong presence in the market.
- Customer Engagement: More traffic means more opportunities to engage with your target consumers, build relationships, and convert them into loyal customers.
- Competitive Edge: Driving traffic to your store can help you stand out from other competitors by reaching a wider audience and enticing more consumers.
- Improved Search Engine Rankings: Increased traffic signals search engines that your store is popular and relevant, which can help improve your rankings in search engine results pages (SERPs).
- Data Collection: Driving traffic allows you to gather valuable data about your customers, their preferences, and their behavior, which can help you make informed business decisions.
- Feedback and Reviews: With more traffic, you will likely receive more customer feedback and reviews.
- Potential Partnerships: A well-trafficked store can attract potential partners, influencers, or affiliates who may be interested in collaborating with you and promoting your products.
6 Best Ways of Generating Traffic to Your BigCommerce Store
Here are six essential ways to drive traffic to your BigCommerce store. Keep reading to know about them!
a. Optimize Your BigCommerce Store for Search Engines
As an online store owner, driving traffic to your BigCommerce store is crucial for success. One of the best ways to attract visitors is through search engine optimization (SEO). By optimizing your BigCommerce store for search engines, you can improve your website’s visibility and increase organic traffic. Here are some strategies to help you optimize your store for search engines.
- Conduct Keyword Research
Keyword research is the primary key to any SEO strategy. You need to start by identifying relevant keywords that potential consumers may use when looking for products or services similar to yours.
- Optimize Your Store’s Structure and Navigation
A well-structured and easy-to-navigate website is not only user-friendly but also search engine-friendly. Ensure your BigCommerce store’s structure is logical and organized, with clear categories and subcategories. You need to use descriptive and keyword-rich URLs for your product pages. Also, include breadcrumbs for easy navigation.
- Optimize Product Descriptions and Meta Tags
Product descriptions play a crucial role in search engine optimization. Write perfect descriptions for each product, incorporating relevant keywords naturally. Avoid duplicating descriptions or using manufacturer-provided content, which can harm your SEO efforts.
Similarly, optimize your meta tags, including title tags and meta descriptions, to accurately represent your products and attract users to click through from search engine results pages (SERPs).
b. Use Social Media Marketing
Social media marketing has become one of the best ways to drive traffic to your website. However, it requires significant effort and involves a different approach from PPC and SEO. Unlike other methods, social media consists of connecting with your audience and engaging with them regularly.
To manage a PPC or SEO campaign, technical knowledge and skill will be enough. However, social media marketing requires you to interact with potential customers and provide them with consistent value. Simply optimizing your social media accounts will not yield positive results. You must focus on the human element, your daily interactions, and the information you provide.
Frequently posting on social media is essential, but engaging with other users and offering valuable content is equally important. Creating viral and shareable content, such as memes, is a great way to attract attention. When done correctly, social media marketing can develop your brand and create a loyal following.
c. Content Marketing
Content marketing is one effective way to bring more people to your online store on BigCommerce. You can create unique and helpful blog posts, articles, videos, and infographics that attract your target customers and build your brand’s reputation as an expert in your field.
When making your content, focus on solving your customers’ problems, giving them helpful information, and offering insights. You can also advertise your content on various social media, through email newsletters, and by guest blogging to reach a large audience and bring more traffic to your store.
d. Work with influencers
Influencer marketing has gained significant popularity and helps you drive traffic to your BigCommerce store. Find influencers in your industry or niche with a large and engaged following. Collaborate with them to promote your products or store through sponsored posts, reviews, or giveaways. Influencers can help you reach wider customers and generate trust and credibility for your brand. By leveraging the influence of others, you can generate more traffic to your eCommerce store and boost sales.
e. Pay-Per-Click (PPC) Advertising
If you’re looking to drive traffic to your BigCommerce store quickly, then Pay-per-click (PPC) advertising can be a great paid marketing strategy to consider. Using platforms such as Google Ads and Bing Ads, you can display your ads in search engine results and connect with potential consumers actively looking for similar products.
With PPC advertising, you only pay when someone clicks on your ad, which makes it a perfect way to attract targeted traffic. However, choosing relevant keywords is crucial, as crafting compelling ad copy and optimizing your landing pages ensures you get the best possible return on investment (ROI).
f. Utilize Email Marketing
Email marketing is another valuable method to drive traffic to your BigCommerce store and nurture relationships with potential consumers. You need to Build an email list by offering incentives, discounts, or in exchange for subscribing. Send regular newsletters with valuable content, product updates, and exclusive offers to keep your subscribers engaged.
Personalize your emails based on consumers’ preferences and buying history to make them more relevant. Using email marketing automation tools, you easily streamline your email campaigns and generate more traffic to your store.
Conclusion
Driving traffic to your BigCommerce store is crucial for its success. After going through the above-mentioned points, such as social media marketing, influencer marketing, pay-per-click advertising, etc., you can increase your store’s visibility, attract the right audience, and generate more sales.
Remember, driving traffic requires consistent effort and a deep understanding of your target audience. With the right approach, your BigCommerce store can thrive and grow.