Christmas is the most wonderful time of the year, especially for ecommerce businesses. With the holiday season approaching, it’s time for Wix ecommerce store owners to start planning their Christmas marketing strategies.
In this write-up, we’ll explore some creative and effective Christmas marketing ideas specifically tailored for Wix ecommerce stores. From festive promotions to engaging content ideas, we’ll help you make the most of the holiday season and boost your sales.
So, let’s dive into the merry world of Christmas marketing and make this holiday season your most successful yet!
Expert Tips For A Successful 2023 Marketing Campaign
Here are the top Christmas marketing ideas that you can execute in the upcoming months.
Keep reading to know!
1. Create a pre-holiday sales promotion featuring a countdown timer
Spread holiday cheer to your valued customers with a festive sale that offers incredible savings. This Christmas, show your appreciation by offering exclusive deals to make your customer’s season merry and bright.
It’s important to inform your website visitors about the big event that’s coming up before launching it. This will generate interest and increase sales. You can also use this opportunity to build your email marketing list by asking holiday shoppers to sign up and receive updates and early access to your deals.
One way to do this is by using popups to highlight your upcoming event and notify visitors about the sale date. You may want to tease your Christmas shoppers with a preview of what they can expect and mention potential savings, such as “Up to 80% off!” Additionally, a countdown timer can create a sense of urgency and inspire potential customers to mark your sale on their calendars.
2. Promote your sales on a popup
When your holiday sales are in full swing, it’s a good idea to promote them with a popup. You don’t want visitors to miss out on the opportunity to save big while buying Christmas gifts for their loved ones.
To maximize the benefits of your Christmas campaign, consider providing additional discounts to customers who sign up for your email marketing list. This strategy helps to ensure that you maintain the attention of interested individuals well into the new year, allowing you to continue targeting them for future promotions.
3. Remind people about their active coupon code
Once individuals subscribe to get access to discount codes, you want to ensure they can use them. This is where sticky bars can help you. These bars ensure that your consumers cannot forget about their discount codes.
Sticky bars can always be added on the screen, reminding customers about their remaining coupon codes. But these cannot interrupt your consumer’s shopping experience. All these will help you to get the most out of your Christmas marketing campaign.
4. Offers free shipping to your customers
One of the top reasons why individuals abandon their carts is because of unexpected shipping charges. When people know they have to charge for shipping during checkout, they usually abandon their shipping carts. So, in such scenarios, you must provide them with free shipping.
Adding free shipping to your Wix eCommerce store helps you boost your store revenue and average order value. Additionally, these marketing ideas can be used for your other online stores, including Shopify, WordPress, and Kajabi.
5. Enhance your user experience with gamification
Gamification is one of the best ways to grab visitor attention on your Wix eCommerce store. Even if individuals are unfamiliar with your products or services, they will love to play a game. Here are some ideas that can help you:
- Incorporate scratch cards
- Include lucky wheel
All these will provide your consumers with a memorable, enjoyable, and best shopping experience.
6. Create festive quizzes
Engaging your audience can be effectively done by using quizzes, especially during the Christmas season when you can incorporate a holiday theme into them. A successful quiz should have simple yet engaging questions that can appeal to a broad audience. It should also provide people with valuable insights into themselves. Based on their responses, you can offer customized recommendations to help them find what they need for their Christmas shopping.
7. Collaborate with social media influencers
The Christmas period is an excellent time for leveraging influencer marketing on social media since it enables you to reach a wide audience and generate demand for your brand. When you’re running Christmas giveaways or offering a gift to a popular influencer, maximizing the incoming traffic is essential.
Imagine if visitors arriving from an influencer campaign were welcomed with a personalized message that connects with their favorite influencer and echoes the words they used to promote your product. You can also offer them a special discount to make them feel even more welcome.
This kind of customized welcome popup experience can significantly impact your customers, especially during Christmas campaigns.
8. Engage your audience with interactive holiday sales content
Surveys, polls, and submission requests are the best ways to connect people with your Wix eCommerce store. All these can help you turn your visitors into subscribers and also help you collect data on your target consumers.
Try the below ways to connect with your market:
- Run surveys
Ask people about their shopping habits or most sought-after gifts. This way, you can gain insights into the trends of your target market. Additionally, people will be interested in comparing their plans with others.
- Poll people on their holiday preferences
To add some excitement to Christmas:
- Consider creating a competition by comparing popular traditions or holiday favorites. You can set up daily or weekly polls on your website or social media channels.
- As people vote for their favorite, provide a fun piece of trivia and check back later to see the final results.
- Remember to check for any spelling, grammar, or punctuation errors as well.
The Christmas season is a great opportunity to connect with your existing consumers and entice new ones. Embracing the holiday spirit opens up new marketing avenues. Many of the tips that work during the festive season can also be applied throughout the year, but by giving them a seasonal twist, you can tap into the unique market trends of this time of year. You can select a few ideas from the above list or come up with your own to engage with your customers and make the holiday season more joyful and brighter for everyone.