How To Choose The Right Facebook Advertising Agency?


In today’s digital age, social media platforms like Facebook have become essential business marketing tools. However, running an effective Facebook ad campaign demands experience, expertise, and resources. That’s why finding the right Facebook advertising agency can be crucial for your business.

With so many options available, knowing what to look for when choosing an agency is essential. The right agency can help you reach your target audience, boost brand awareness, and increase conversions. Below, we will guide you through the crucial steps to ensure you choose the perfect agency that fits your business needs and goals.

So, let’s get started!

What is Facebook Advertising Agency?

Facebook ad agencies are highly skilled groups of people equipped with the right tools and strategies to help businesses grow. Their primary focus is to create compelling ad content that resonates with the target customers, analyze Facebook data to ensure optimal reach, and ultimately drive more business sales and revenue. By leveraging their expertise, Facebook ad agencies can help businesses acquire their marketing goals and stay ahead of the competition.

6 Tips To Choose Facebook Advertising Agency

1. Know What You Want to Accomplish

It’s important to identify your objectives before you search for a Facebook ads company for your business. To help you with this, you can ask yourself a few questions:

  • Would you like to focus on organic strategy, or are you ready to start with Facebook ads? 
  • Are you aiming for brand awareness, increased leads, revenue scaling, or a combination of these goals? 
  • Have you set a budget for testing, and are you prepared to potentially lose that budget? 
  • What would you consider a successful outcome in the short term (3 months), medium term (6 months), and long term (1 year)? 
  • Finally, what return on ad spend (ROAS) would be required to meet your profitability targets?
  • Answering the above queries will help you better understand your goals and set expectations when working with an fb ads agency.
2. Consider Your Goals

Consider your goals when choosing an expert to manage your Facebook ad campaign. Ask yourself whether this will be a one-time project or an ongoing campaign.

If you’re looking to promote a specific event or launch a new product, you’ll need someone willing to work with you on a short-term basis. Remember that some Facebook advertising companies may require a commitment of a few months. Moreover, starting your search early enough is important to allow the expert to build your ad campaign.

On the other hand, if you plan an ongoing campaign to generate leads every month, you’ll need a partner equipped to handle the work every month. For this, you can contact Nivara, and we can help you with SEO, Facebook and Instagram ads, and much more.

Ensure you find out the length of the initial contract and how easy it is to cancel if the relationship doesn’t work out. Additionally, inquire about the communication channels and the frequency of the reports you’ll receive. Considering these factors, you can find the right expert to help you achieve your Facebook ad campaign goals.

3. Communication is Key

When hiring a Facebook advertising firm, finding a trustworthy team to guide you toward achieving your desired results within budget is important. The ideal agency should be transparent about costs and work closely with your team to ensure success.

Here are some tips to help you find the right agency or consultant to fit your business needs:

  • Look for an agency with experience in paid advertising for your specific niche.
  • Ask for references and reviews from previous clients to understand their performance and reliability.
  • Inquire whether the agency has an in-house team or if they outsource their team members. Be wary of agencies that outsource their team members, as they may not be interested in ensuring your campaigns are successful.
  • Ask about their onboarding process, including how long it takes to run ads. Creating a new advertising campaign can take time, so it’s important to understand the timeline clearly.
  • Determine whether the agency will run the ads for you or provide advice and support. Also, inquire about who will create the ad copy and visuals. 
  • Find out how often you’ll have contact with the agency and when they’ll provide reporting updates. 
  • Clear communication is essential to ensure the entire team is aligned and your campaign progresses smoothly.
4. Ask for Recommendations

To ensure that you work with a successful advertising agency, consider its reputation in the industry. You can also reach out to other clients who have utilized its services to see if they were satisfied with the campaigns they received and the return on ad spend (ROAS) they achieved.

It’s always a good idea to request references and contact information for previous clients so that you can contact them via phone or email to learn about their experiences with the agency or consultant. A reputable Facebook advertising firm will gladly supply this information and testimonials as needed.

5. Ask For Their Previous Work Samples

Requesting samples from past campaigns is a good way to ensure your Facebook and Instagram advertising campaigns stand out. These samples will give you an idea of what your ads may look like, including copy lengths and styles, as well as different visuals such as videos, GIFs, carousels, and images. Every client is unique, so agencies need to take the time to create ads that reflect your company’s personality and image instead of using templates or standard ad designs.

6. Check Their Social Media Pages And Comments

To ensure that the ads you’ll be getting stop your audience’s scroll and compel them to click, it’s important to check the advertiser’s social media pages for reviews and comments. This includes Facebook, Twitter, LinkedIn, and any other social media accounts they might use. You should also ask what makes their services different from others in the industry. For example, if someone is unfamiliar with Instagram advertising, they might not suit your business. By doing your due diligence, you can find an advertiser who will create compelling ads that resonate with your target audience and help you achieve your goals.


Facebook advertising can be the best way to grow your business, so it’s important to do research before selecting an agency. Look for someone who takes the time to explain their unique approach to advertising and how it can benefit your business.

To ensure you’re working with a reputable company, check their qualifications on the Better Business Bureau’s website and read reviews from past clients. Don’t hesitate to ask for references, and ensure you get everything in writing to avoid misunderstandings.

By following these tips, you can select a Facebook marketing firm that fits your business’s needs perfectly.

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