We all have ideas and opinions that we want to express. And the ability to persuade someone to listen to and accept those ideas is a valuable skill. Persuasion marketing is a powerful tool that gets people to do what you want, from purchasing to agreeing to a business proposal.
“Marketing isn’t a battle of products, it’s a battle of perceptions.” – Jack Trout
This blog post will explore different types of persuasive techniques and strategies to help you become a more effective persuader.
Persuasion marketing involves understanding the psychology of buyers. It influences someone’s attitude, beliefs, opinions, or behaviors by presenting them with arguments, facts, or evidence. It’s a skill about conveying your point to your customers convincingly, compelling them to make a purchase.
Persuasion marketing requires you to entice your audience/customers with the design and content on your webpage, so much so that it becomes hard for them to say no. Here’s how you can unlock the power of persuasion!
Different Types of Persuasion Techniques: How To Use Persuasion Marketing?
Unlock the power of persuasion marketing using the following checklist to get people to do what you want:
1. Use insanely powerful words
Use powerful words or emotional words for writing an emotive copy to capture audiences’ attention and perform well in terms of converting a lead into a sale. The irrisible power of emotional words in headlines and copy helps generate truly compelling content. It not only creates strong emotional triggers but also engages the customers in a way that compels them to buy your product/service.
Some of the Power Words that you may include in your copy for increasing conversions:
- JOY: content, happy, cheerful, enthusiastic, excited, satisfied, pleased, and more
- LOVE: peaceful, desire, tenderness, affectionate, romantic, passionate, attractive, and more
- FEAR: scared, terror, insecure, panic, frightened, horror, and more
- ANGER: rage, envy, disgust, resentful, annoyed, frustration, and more
- SADNESS: disappointed, despair, powerless, sorrow, guilty, hurt, agony, pain, and more
- SURPRISE: amazed, stunned, confused, shocked, perplexed, and more
- LOYALTY: bonus, rewards, redeem, earn, appreciation, and more
- CONFIDENCE: proven, only, top tier, trusted, world-class, pre-vetted, and more
- CURIOSITY: find out why, new, secret, you’ll wish you knew sooner, and more
2. Tell a story
Storytelling is a powerful tool that is used to influence people’s behavior. By presenting an argument as a story, you can evoke emotions and create a narrative that people can relate to. People are more likely to be persuaded by a story than by a dry set of facts.
3. Use the power of repetition & framing
Repetition and framing are two powerful tools that can be used to persuade people. Repetition is a psychological phenomenon in which people are more likely to accept an argument if it’s repeated multiple times. Framing is the practice of presenting an argument in a way that audience is more likely to accept.
4. Encourage commitment
The loss aversion tactic is another powerful tactic to increase conversions. It is proven that people fear losing out on the benefits of products/services they have once been using. Hence, it’s clever to offer free trials before asking them to sign up for a longer-term commitment. People are more likely to continue using your product/service once they have the taste of it.
5. Present social proof
Social proof is a powerful persuasive technique that relies on the idea that people are more likely to be influenced by the actions of their peers. Shoppers like to know other people have used and recommended your product. It gives them a sense of trust that they will be investing in a product that’s worth it. By presenting your argument in the context of what other people are doing or saying, you can increase the chances of your argument being accepted.
6. Establish rapport & build trust
Establishing rapport and building trust are key elements of any persuasive argument. People are more likely to accept an argument if they trust the person presenting it. By getting to know your audience and understanding their needs and values, you can establish a level of trust that will make it easier to get your point across.
7. Use emotional and logical appeals
Emotional appeals are a powerful persuasive technique that relies on the fact that emotions are more likely to influence people. Therefore, by evoking an emotional response in your audience, you can increase the chances of your argument being accepted.
On the other hand, you may also want to leverage logical appeals. Presenting your argument logically and rationally also increases the chances of accepting it. It is, however, best to use the blend of emotional words and solid facts & evidence to curate a compelling copy.
Proven Persuasion Tactics To Improve Conversions
Now that we’ve explored the different types of persuasion marketing techniques, let’s take a look at some proven strategies that you can use to increase your persuasiveness.
People always want what they can’t have. Therefore, an indication that your product is scarce might help drive quicker conversions. For example, Only Few Left, Free Shipping for a Limited Time, may work wonders in sales.
Unsurprisingly, ads often feature well-known personalities – it’s a technique brands/businesses make the product more appealing to consumers. However, it’s more than just adding an attractive face to a webpage – it’s important to think about both the customer and the product in question. Utilizing the fame of celebrities is an effective way to engage customers and encourage them to buy.
3. Know your audience
Understand where your customers’ purchase decisions come from – their values, beliefs, motivation, purchase behavior, and more that will help you craft a copy that resonates with them.
4. Right tone
The tone of your copy also matters. You want to ensure you’re respectful and empathetic while still being assertive and confident.
5. Confidence & assertiveness
Confidence and assertiveness are key elements of any persuasive argument – more likely to influence people.
When presenting your argument, make sure to keep it simple and to the point. The more complex your argument is, the less likely it is to be accepted.
7. Following up
It is an important step in any persuasive argument. By following up with your audience after presenting your argument, you can make them hear and understand your point.
Persuasion marketing is a powerful tool that gets people to do what you want. However, you can become a more effective persuader by understanding different persuasive techniques and strategies. The key is to know your audience, use the right tone, be confident and assertive, keep it simple, and follow up. With these tips, you can unlock the power of persuasion and get people to do what you want. So, are you ready to unlock the power of persuasion?