7 Vital Features For Your Wix eCommerce Website


Are you looking to start your online store on Wix? If so, you’re on the right track. With its user-friendly interface and stunning templates, Wix makes it easier than ever to build your eCommerce website. But before you dive in, let’s talk about the vital features you need to ensure your online store’s success. From seamless navigation to secure payment gateways, we’ll explore the must-have elements that will make your Wix eCommerce website stand out in the crowded online marketplace.

So, let’s know about them!

Understand Wix

It is a cloud-based website builder that provides web hosting and design services. This user-friendly platform enables users to create high-quality websites without the need for coding knowledge. With its drag-and-drop tools and ready-made templates, Wix makes it easy for anyone to build a website. Moreover, Wix offers features for blogging, ecommerce, and customization, with different pricing plans to cater to various needs and requirements.

Why Is Wix An Excellent Platform For eCommerce?

When creating an eCommerce website, selecting the right platform is essential. One such platform that has become popular these days is Wix. Usually, Wix is known for its user-friendly interface and stunning design templates and offers several features that make it the best choice for eCommerce businesses. Here are some reasons to choose Wix:

It provides a seamless and hassle-free website-building experience. With its drag-and-drop editor, you can quickly customize your website layout, add images and videos, and create a unique online store that captures the essence of your brand.

Another reason Wix is an excellent platform for eCommerce is its robust SEO capabilities. This platform enables you to optimize your website for search engines. It also ensures that your products and services are easily discoverable by potential customers. From meta tags to page titles, Wix provides all the necessary tools to improve your website’s visibility and increase organic traffic.

Furthermore, Wix provides eCommerce features to streamline online business operations. From inventory management to secure payment gateways, Wix delivers all the essential tools to run a successful eCommerce store. With Wix’s easy-to-use product management system, you can effortlessly add, edit, and organize your products, making it a breeze for customers to browse and purchase.

Key Features To Consider For Your Wix eCommerce Website

1. Responsive design for mobile optimization

Nowadays, more and more people are using their mobile devices to browse and shop online. This is why you must create a website optimized for mobile devices to provide your consumers with seamless browsing and an exceptional shopping experience.

Wix offers responsive design templates that automatically adjust the layout of your website to fit various screen sizes. This ensures your website looks perfect and functions properly on smartphones, tablets, and desktops. This way, it increases your chances of converting website visitors into customers.

2. Easy-to-use product management system

Managing your products is crucial for the success of your eCommerce website. With Wix, you can easily add, edit, and organize your products with their intuitive product management system. You can create product categories, set prices, add descriptions and images, and even manage inventory all in one place. This makes it easy for you to keep track of your products and ensure that your online store is always up to date.

3. Secure payment options and SSL certification

As you know, security is a top priority for any eCommerce business. Customers need to trust that their personal and payment information is safe when making a purchase on your website. This is why Wix offers a range of secure payment options. These include PayPal and Stripe, helping customers choose their preferred payment method.

Additionally, Wix provides SSL certification, which encrypts data transmitted between your website and your consumers, ensuring that sensitive information is protected.

4. SEO-friendly URLs and meta tags

To drive traffic to your eCommerce site, optimizing it for search engines is essential. With Wix, you can customize your URLs and meta tags. These are the snippets of information that appear in search engine results. Moreover, using relevant keywords in URLs and meta tags can improve website visibility and increase search engine rankings.

Providing multiple payment options is crucial for a great shopping experience. Wix integrates with popular gateways like PayPal, Stripe, etc., allowing you to accept credit card payments, PayPal payments, and more. By offering various payment options, you can cater to many customers and increase your chances of making a sale.

6. Abandoned cart recovery system

The biggest challenge for eCommerce businesses is cart abandonment. Wix offers an abandoned cart recovery system that automatically sends follow-up emails to consumers who have abandoned their carts. This way, it helps you to recover lost sales and increase conversion rates.

7. Analytics and reporting tools for tracking sales and performance

For making informed business decisions and optimizing your eCommerce website, it is crucial to have access to accurate data and insights. This is where eCommerce Wix can come into play. It provides robust analytics and reporting tools that help you track your sales, monitor your website’s performance, and gain useful insights into your customers’ behavior. By analyzing such data, you can determine areas for improvement and use strategies to improve your website’s conversion rate and overall performance.


When building your Wix eCommerce website, it is essential to consider the above-mentioned vital features. These features help you create a professional and successful online store, from mobile optimization to secure payment options and analytics tools. Utilizing Wix’s intuitive interface and customizable templates, you can build an eCommerce website that looks amazing and functions seamlessly. So, take benefit of these features and start building your Wix eCommerce website today.
We hope you enjoyed reading this blog. Stay tuned for more blogs.

Read more

Local News