Setting up a Shopify store can be exciting, but it can also be overwhelming if you do not know where to begin. With so many options and features available, it is essential to have a clear plan before launching your store. Therefore, we have written this blog for you, where we will explore the best ways to setup Shopify stores. From choosing the right theme to optimizing your store navigation, setting up payment and shipping options, and installing essential apps, we will discuss everything you require to know to create a successful Shopify store.
So, let’s get started!
Quick Ways To Setup Shopify Stores
1. Review other stores.
Do you know the number one success rule for creating any online store? It is to check out other stores and take different ideas from them. After all, you are not the first to build a Shopify store, so there is no reason to start from scratch.
When you setup Shopify store for business growth, take note of your competitor optimization and analysis. It’s all about taking their ideas, not stealing them. You must check out their stores and try these techniques on your websites. This saves you lots of trial and error for some features.
There are some ways to create a Shopify online store. For example, you can review Shopify’s official theme library for pre-built themes, use page builders, or choose Shopify eCommerce experts.
2. Know your ideal customers.
To be successful, you need to understand various things about your consumers, such as:
- Who are they?
- What do they like the most?
- Which social media platforms do they use most?
Once you know your target customers, you can easily make content and marketing strategies that appeal to them. Here is one example:
If your target consumer is a busy entrepreneur, you may sell products that make their life easier, such as time-saving appliances, stylish clothes, etc.
3. Choose a niche.
Before Shopify store setup, you must choose a niche. A niche is a specific market segment that you want to target. Choosing a niche will help you focus your efforts and make it easier to attract consumers. Consider your interests, skills, and market demand when selecting a niche. Also, you can use tools like Google Trends, Amazon Best Sellers, and Facebook Audience Insights to find profitable niches.
4. Optimize product pages.
Product pages are the most crucial part of making any online store. They are where customers go to know about your products and make purchase decisions. To optimize your product pages:
- Ensure they have high-quality images, detailed descriptions, and customer reviews.
- Use keywords in product titles and descriptions to enhance their visibility on search engines.
- Use Shopify apps like Product Reviews, Yotpo, and Loox to collect and display customer reviews.
5. Take excellent product photos.
The most significant disadvantage of online shopping is that consumers don’t see the product until they have it. Then, while purchasing, they will always worry whether or not what they bought is exactly what they expect.
Investing in high-quality pictures of your products is the perfect way to assuage their concerns. If you’re taking pictures at home, take them in a well-lit place. Your photos should highlight key features and show the product from different angles.
6. Set up your email marketing.
Email marketing is one of the perfect channels for obtaining new customers. And while channels like search can take a while to generate traffic, email marketing can start working right away. This is why you must invest in building an email list to run your store.
You do not need to spend most of your time writing and creating emails. Instead, you make it easy for yourself by setting up automated email marketing campaigns designed to boost your income.
There are various options available, such as:
- Email new subscribers and offer them an incentive to buy.
- Emailing customers who left their carts and reminding them to complete their purchases.
7. Use a responsive theme.
A responsive theme is a theme that adjusts to different screen sizes. Today, many people access the internet through their mobile devices. If your Shopify store is not mobile-friendly, you will miss out on many potential consumers. This is why you must use a responsive theme that looks good on desktop, tablet, and mobile devices. Shopify has many free and paid themes that you can select from.
8. Market your business on social media.
Social media is the best tool for driving traffic and sales to your Shopify store. First, use social media platforms like Facebook, Instagram, Twitter, and Pinterest to promote your products and engage with your audience. Then, post engaging content regarding your products to get people’s interest.
For example, use high-quality pictures, calls to action, valuable tips, etc., to get more attention. You can also use hashtags, influencer marketing, and social media ads to get new customers.
9. Offer discounts and promotions.
Discounts and promotions are the best way to encourage customers to buy your products. You can offer discounts on specific products, on orders over a certain amount, or to new consumers. Use Shopify apps like Discount Ninja, Bold Discounts, and Better Coupon Box to create discount and promotion offers.
10. Start a blog.
Blogging is the perfect way to promote an online store. With the right approach, blogging can drive traffic and boost the lifestyle of your products.
You must add original content with keywords related to your store to rank high. As a result, you will rise in search rankings and get the opportunity to get noticed by potential consumers looking for the same information you have on your blogs.
11. Analyze performance metrics.
Analyzing performance metrics is an essential step in monitoring the success of your Shopify store. You can use Shopify’s built-in analytics tools to track sales, traffic, and other vital metrics. This will help you identify areas to improve and make changes to boost sales and earnings.
12. Provide excellent customer service.
Good customer service is the key to success in any business. Ensure your customers can easily contact you and get help when needed. Use Shopify apps like Gorgias, Tidio, etc., to provide excellent customer service. Respond to customer inquiries promptly and professionally.
13. Create product pages and collections.
To setup Shopify stores, all your products must have dedicated pages for optimized conversions. The product page of the online store contains the following:
- Product name: Uniqueness must be a priority when deciding your product’s name.
- Product description: Provide descriptions with selling points that will create expectations for your consumers.
- Product images: Always use high-quality photos of your products.
Shipping and return information: Outline the main details and link to a term and condition page.
14. Invest in website design.
Website design is essential for the success of your Shopify eCommerce store. In addition, many consumers believe a website design is vital for a company’s brand. With the rise of mobile technology, you must ensure your site is mobile-friendly.
Here are some reasons to invest in website designs:
- Your website is the first thing that your target consumers see. If it is not perfectly designed, it turns many customers away.
- The website has a significant impact on conversion rates. The perfectly designed website allows consumers to find what they need, boosting sales.
- A good website enables you to stand out from the competition. A well-designed homepage and product pages can build trust with online shoppers and convince them to purchase.
15. Offer free shipping.
Free shipping influences purchasing for various consumers. In 2022, many Shopify merchants offered free shipping to boost sales and fulfill customer demands.
Free shipping also creates loyalty and trust among consumers who appreciate not having to pay shipping charges. It is the best marketing technique for your online store if you offer free shipping without losing money.
16. Optimize for SEO.
Optimizing your Shopify store for SEO is essential in attracting more customers. You can optimize your product descriptions, titles, and tags to make finding your store easier for search engines. You can also optimize your images and use keywords in your content to improve your search engine rankings.
17. Create a return policy.
A return policy helps develop trust with customers and boost sales. Be sure to include clear and detailed instructions on how to return an item, what types of products can be returned, and how long consumers have to return an item. Also, include your contact information in case customers have any queries.
To setup Shopify stores may be a difficult task, but with the right approach, it can be a rewarding experience. By customizing your store to reflect your brand, adding products that resonate with your target audience, setting up payment and shipping options, marketing through social media and email, managing customer service, etc., you can position your store for success. All in all, these are some ways to help you create a successful Shopify store that stands out in the crowded ecommerce landscape.