Shopify is a popular eCommerce platform that helps businesses set up and manage online stores. However, while Shopify is known for its user-friendly interface and easy-to-use tools, it’s common to run into issues or problems while using the platform. These problems can vary from minor glitches to major technical difficulties impacting your business’s sales and revenue. In this blog, we will explain a few Shopify SEO troubleshooting tips to help you quickly identify and resolve any problem you may face while using the platform. Whether you’re a new Shopify user or a seasoned pro, these Shopify SEO tips will help you keep your store running smoothly and efficiently. But first, let’s first discuss what Shopify is.
What is Shopify?
Shopify is an ecommerce app that is easy to use for both new and existing retailers. It provides all the essential features to run a multi-channel store effectively, including a Point of Sale app that accepts online and brick-and-mortar store payments.
Additionally, the app includes customer relationship and inventory management tools. Shopify operates on a subscription basis, allowing store owners to create their websites with a Shopify shopping cart to sell, ship, and manage their stores. Merchants can also use the app to analyze and customize their online store and optimize their marketing expenditures.
What Are The Most Common Shopify SEO Issues And How To Solve Them?
Issue 1: Issues with product listing
Uploading a large number of products to your Shopify catalog can be a daunting task. Manually inputting each product can be time-consuming, especially when there are many products to upload.
Solution: A better approach is to create a spreadsheet and import the products using the CSV format. However, there may be issues with laggy internet or high data volume, which could cause the import process to fail.
Solution: Make sure to back up your data so you can repeat the process at a more convenient time. Consider dividing your data into smaller spreadsheets and uploading them in manageable batches.
Issue 2: Shopify themes or app issues
Shopify offers the convenience of using pre-made templates or themes for your online store. However, there may be instances where bugs arise after installing a theme or application. For example, you may notice unfamiliar URLs that redirect to irrelevant external links, leading to slower loading times and a less satisfying user experience.
Solution: There are various ways to turn off this redirect feature. You can modify your Shopify Theme’s JavaScript code or use the theme editor.
Solution: If you face difficulty loading your Shopify store during peak traffic hours, it could be due to network connectivity or coding issues. The best Shopify SEO troubleshooting tip is to check your internet connection and inspect your Liquid code. If neither seems to be the problem, preview your theme through “Theme Actions.” If the page still fails to load, it’s time to contact Shopify experts for assistance.
Issue 3: Poor site performance
Simply put, site performance is all about your website speed. It’s crucial to have a fast loading speed for your online store to ensure that customers don’t lose interest.
Slow page speed can negatively impact your conversion rate and income. On the other hand, having a high loading speed can provide customers with a better user experience, leading to increased conversion rates, reduced bounce rates, and increased revenue.
Additionally, fast website speed is essential for search engine optimization, and Google ranks websites higher if they load quickly. This can increase website traffic, boost conversion rates, and increase sales.
Solution: One of the best Shopify SEO tips to solve such problems is to check the bug that causes loading delays. You must also turn off the pop-ups, use a content delivery network, prioritize mobile optimization, optimize images by decreasing thumbnail size and number, minimize your codes, and eliminate redirects and broken links.
Issue 4: Duplicate content
One of the most common Shopify SEO issues many sellers face is duplicate content. Generally, Shopify organizes your products by tags, but sometimes there may be problems if a product has multiple tags.
For instance, if a product is included in a bundle or collection and gets a new URL, all these URLs technically lead to the same page. However, this can affect how search engines catalog your pages.
Solution: The solution is to use canonical tags. By using self-referencing canonical tags, you can inform Google that the product page is the master copy. This will enable Google to place canonical tags on other copies, streamlining and optimizing the search engine process.
Issue 5: A high volume of data and orders
Having a high volume of orders is a good thing. It is a sign that your eCommerce online store is on the right track. But you must keep up with all these orders and have Shopify premium plans; you are dealing with delays, especially in financial reporting.
Solution: One of the best solutions is using an enterprise resource planning (ERP) system and incorporating it with your Shopify store. To avoid any problems with Shopify (ERP), make sure you pick the right one.
Due to their user-friendly and transparent API, you can seamlessly incorporate cloud-based ERP options into your Shopify store. Moreover, these ERP systems come with cost-effective pay-as-you-go pricing models and minimal IT infrastructure expenses, making them accessible to smaller and medium-sized businesses, including your online startup store.
Issue 6: Problems in building your consumer base
Starting an online store can be a challenging journey, especially when it comes to finding and retaining customers. It is common for new eCommerce sellers, particularly those on Shopify, to struggle in the beginning months or even years. While driving traffic to your site is one thing, converting those visits into sales is another challenge. It’s natural to feel like giving up, but perseverance and patience are crucial to building a solid and loyal customer base.
Solution: You need to maximize the built-in Shopify tools for advertisement and promotions. Try to sell your items at introductory prices. You can also collaborate and have special product placements in more specified marketplaces as a form of promotion. Make your product and page copy solid and effective for optimum engagement.
Issue 7: Changing traffic into sales
One of the problems is bringing about a solid consumer to transfer websites into traffic. Boosting your conversion rate is a challenging task that requires a well-thought-out strategy. Once you have captured your customers’ attention, you must grab the opportunity and encourage them to purchase your product.
Solution: To achieve this, consider launching a conversion campaign through ads and promotions. Optimize your product listings with SEO to make them more enticing and persuasive. Offer free shipping, bundle deals, and money-back guarantees to add value to your product. Additionally, use satisfied customer testimonials to build trust and credibility. Publish the best ones on your website and watch the positive impact it has on your conversion rate.
Issue 8: Handling multiple Shopify marketplaces
Now, your business grows day by day and is more diversified, but you have 24 hours to handle your multiple Shopify stores, which can be difficult for you.
Solution: Shopify offers options that ease the burden of managing business processes, especially with its size and variety. You can subscribe to Shopify app partners to get help regarding inventory status, shipping, and orders across all the marketplaces where you work.
Issue 9: Security issues
Every Shopify subscription plan has top-notch features to secure your personal and financial information. Generally, Shopify is one of the perfect security protocols for your eCommerce store; we cannot find how cybercrime perpetrators will strike. These can have negative impacts ranging from financial loss to reputational damage. Additionally, a data breach can result in legal liability and severe disruption to your operations.
Solution: To ensure the safety of your online store, use the security tools available online, including multi-layered authentication, SSN (Secure Service Network) verification, and identity checks. To further protect your Shopify store from fraudsters, scammers, and hackers, consider investing in security plugins that can be integrated with your store. It’s important to stay vigilant and watch for any suspicious behavior. Conduct regular security risk assessments and keep up-to-date with news about potential cyber-attacks. Additionally, take advantage of any security updates or plugins offered by Shopify to strengthen your platform’s security.
Issue 10: Management of content across channels
You may find yourself stressed while handling your products on various channels besides Shopify. You do this in a multi-channel method and find yourself working from tab to tab to review the communication channels of these separate platforms. A challenging task, right?
Solution: To manage your marketplaces effectively, consider implementing an omnichannel solution. This approach consolidates all your communication channels into one, allowing for more efficient management. Begin by identifying the most important channels for your business, such as Amazon, YouTube, etc., and integrate them with Shopify. Ensure consistent branding and pricing across these channels. Additionally, centralize your data in one system to efficiently track metrics for your entire business, not just one marketplace.
Related: 7 Shopify Development Store Trends for 2024
Conclusion
The above-mentioned list of Shopify SEO troubleshooting tips is definitive and comprehensive. But it can give you meaningful answers when navigating your online Shopify store management process. These are just some of the many problems many Shopify users have experienced. If you struggle with basic or moderate issues related to your Shopify store, various tech websites and forums offer helpful solutions.
For more complex issues that arise as your business grows and diversifies, don’t worry – Shopify Support is always here to help. Their team of knowledgeable and friendly customer support representatives can provide detailed solutions to any store issues you may face. Remember, Shopify Support is included in your subscription plan, so take advantage of this valuable resource to get premium value for your money.