As online shopping becomes more popular, Wix ecommerce businesses are constantly seeking ways to enhance their customer experience. A positive customer experience can result in increased sales and customer loyalty. In this write-up, we will explain some simple tips that ecommerce businesses can implement to improve customer experience.
From optimizing website speed to providing excellent customer service, these tips are easy to implement and can greatly impact your ecommerce business. Whether you are a small business just starting out or an established company, these tips can help you enhance your ecommerce customer experience. But first, let’s discuss what the eCommerce customer experience is.
What is an Ecommerce Customer Experience?
Ecommerce customer experience refers to the customer’s perception of their experience before, during, and after visiting your online store. It includes the service experience, product experience, and brand experience. A great customer experience can lead to greater customer loyalty, higher satisfaction, and repeat purchases. Measuring customer experience using tools such as customer satisfaction surveys and NPS surveys to improve it.
Essential Tips To Enhance Wix Ecommerce Customer Experience
Here, we have mentioned some steps you can take to make a great Wix eCommerce customer experience for your online business.
1. Make shopping mobile-friendly.
One of the essential things you should do to enhance customers’ experience is to optimize your website for mobile phones.
Over 86% of shoppers were moving to mobile online shopping and did not receive a good eCommerce customer experience.
So, if your website looks terrible and is slow to load, consumers will not even bother continuing to checkout. Most visitors have said they will instantly leave if the site loads for more than 3 seconds. However, you must ensure your listing and product images are optimized for smartphones.
Make sure that you consider the methods below to ensure that your website is entirely mobile-friendly:
- Create a mobile version that is simple to operate
- Make sure all the buttons and links work correctly
- Avoid creating big content
Also, consider the percentage of individuals visiting your website through mobile devices. If the number is around 50%, consider making a dedicated app.
2. Show customer reviews.
Displaying previous consumer reviews on your Wix eCommerce websites helps future customers see whether people are happy with their buying decisions or whether they recommend your products to others.
Make sure to show the customer’s review on the product page site so that consumers can clearly see them before making buying decisions.
Also, in some instances, consumers can get the answers they require through customer reviews -decreasing the dependence on the contact center.
For example, some of the customer reviews include information about the delivery times, the packaging of the product, the overall efficiency, etc.
The perfect and most efficient method of showing consumer reviews is by using a third-party application. These apps will provide customization options, automatic reply features, incentives options, and much more.
3. Offer multiple payment options.
Another essential tip to enhance the Wix eCommerce customer experience is offering different payment options.
Suppose your consumers find the product they require, and after a few seconds, they see that the payment method they usually prefer is missing from the list. As a result, they feel disappointed and instantly leave your site. So, apart from losing sales for your store, you also lose a potential consumer.
To stop these situations, make sure you offer various payment options to your consumers. For instance:
- Debit card
- Pre-paid cards
- Gift cards, and many more
4. Make the website easy to navigate.
The website’s layout and design must be intuitive and easy to navigate. Customers should be able to find what they are looking for quickly and easily. Ensure that your website is organized and the products are correctly categorized.
5. Use a content strategy.
Making and sharing content on social media or your blog is an essential strategy your business should start practicing if you still need to.
A recent study shows that a brand that implements great product content can see sales conversions improve by up to 40%.
Besides getting better sales and building consumer loyalty, it also allows for getting more traffic via organic searches.
You can cover all types of content formats, including blogs, infographics, special interviews, and much more.
For example, if you run an eCommerce store mainly focused on fashion and style, you can write blogs regarding fashion advice, tips, and trends.
However, many brands forget that they will need to post consistently.
If you want to work on these techniques, post your content once a week. As a result, your consumers can keep their interest and receive the latest updates on your brands.
6. Build a community.
With more new brands coming to the world of eCommerce, customers are flooded with all the options for online shopping.
Trying to stay ahead with growth hacks, advertising optimization tactics, or pricing techniques can be difficult and may lead to negative effects.
Consumers want more from the firms they interact with and buy from online. They want to know what makes you distinct from other brands. They want to see what you genuinely care about and how they will fit into your story.
The best way to improve customer experience is by building a community( a group of individuals who are loyal to your products). This way, you will have loyal consumers that support your brands.
Below are some steps that help you to create a community:
- Define your goals
- Choose a community platform such as social media or email
- Send emails to visitors
- Set a couple of rules
- Send welcome emails to visitors
- Make helpful content for your consumers
- Interact with your consumers on a daily basis
Doing this will motivate your consumers to share reviews and ratings on your product pages.
7. Create the best unboxing experience.
As internet purchasing takes over traditional shopping, the unboxing of products has become more critical to brands. As a result, your customers will feel valued and excited and share the unpackaging moment on their social media accounts- spreading your brand’s name and product to other potential shoppers.
Below are some tips for creating a unique unboxing experience for your customers:
- Add your logo to the packaging box
- Use special material for packaging
- Place a thank you note in the box
8. Surprise your consumers with gifts!
Another essential tip to improve customer experience is to surprise them with little gifts. So, whenever your consumers purchase products from your online store, you can include gifts with the products they bought.
Little things like this make a unique and memorable experience for the consumer and make them want to return for more.
For instance, if you run a cosmetic business offering make-up products, you can include a beauty blender.
Similarly, if you’re offering sunglasses, you can add a cleaning cloth so consumers can easily clean their glasses.
9. Step up your social media game!
Regardless of your target market, increasing your social media game is essential.
There are many ways to combine your online eCommerce store with social media platforms such as Instagram, Facebook, YouTube, etc.
- Offer to buy inside social media platforms
In recent days, many online businesses have been putting efforts into creating a social media eCommerce shop.
This can seem like a challenging task, but various online tutorials can explain to you how to do this easily.
For instance, Versace (one of the most popular brands) sells its products on Instagram shop.
- Monitor the trends
Ensure that you are following the latest trends on social media platforms. One of the best ways to conduct this is by using social media monitoring tools.
- FAQ Facebook bots
Over the last few years, many agencies have known the benefits of implementing Facebook bots on their official pages.
The Facebook bot can answer your consumer’s queries while you are away from the computer.
Usually, this bot gives answers regarding the delivery process, payments, product availability, etc.
10. Create a clear “About Us” page.
One of the best tips for improving customer experience is to create an About Us page that will encourage future consumers to shop from your store.
The “About Us” page is where you must introduce your business to your consumers and explain how your offerings can help them.
However, many businesses do this in the wrong way. So, here are some ways that can help you to make an “About Us” page:
- Explain your personal story and how you began
- Describe the ways your products and services can help the buyers
- Add a couple of testimonials from your consumers
- Explain in detail your future objectives, goals, and aims
Improving the ecommerce customer experience is essential for the success of any online business. By following the above tips, such as making shopping mobile-friendly, building community, and surprising your shoppers with little gifts, you can enhance your customers’ satisfaction, loyalty, and, ultimately, your sales. It’s important to note that these strategies are not exclusive to Wix eCommerce. They can be applied effectively by business owners using various eCommerce platforms such as Shopify, BigCommerce, or any other, fostering a positive shopping experience across diverse online storefronts.